Entrepreneurship and Ethics – Perspective of Generation Z
Authors/Creators
- 1. Narayana Business School
Description
Abstract: It has been explored by several researchers that the pattern of development of
entrepreneurship among different generation depends upon several aspects of economy.It is
also highlighted that generation Z has no desire to be controlled by any other person or boss.
By being an entrepreneur, generation Z can actually contribute to the cause they believe in
and also be a significant factor of the global economy. This generation openly demonstrates
their concern for ethics of certain practices within the tech world. Their experience with the
pandemic, natural response to the lock downs, quarantine and school/business closure, high
unemployment rate has developed a collective consciousness for generation Z and molded
their world view towards ethics and entrepreneurship.The paper attempts to study the
relationship between the entrepreneurial intent of generation Z with reference to their
characteristics and the role played by ethical values in current scenario.
Key Words: Entrepreneurship, Generation Z, Entrepreneurial Spirit, Ethics, Entrepreneurial
Intent