REVIEW OF CONSUMER SERVICE QUALITY PERCEPTION OF DIGITAL BANKING AND DIGITAL APPLICATION SOFTWARE

A digital banking platform enables banks to bring together new and existing processes as a means of offering the innovative digital banking products and services that are critical to retaining and attracting consumers in an increasingly competitive market. Supporting open, unified and multichannel integration is an essential function because it enables you to focus synergies across all channels. Digital banking platforms need to provide a first-class customer experience by letting consumers manage their personal details without difficulty. A future-proof platform should also be capable of managing, visualizing, and logging your banking processes and handling customer on boarding, product or service maintenance, and compliance - all in one place. a digital banking platform with a three-layer architecture is the most effective way to build a future-proof digital bank. It is more than just focusing on what the consumers see. You need a platform that digitizes the front, mid and back layers - or as we describe them the presentation layer, the client and orchestration layer, and the product layer. In the banking industry, keeping your place in a competitive market, customer experience enhancement, meeting legislation requirements, and costs reduction are the main challenges. Making the switch to digital banking is essential to overcome these challenges. A digital banking platform is the basis of every digital bank and no digital bank can operate without application software.