VISITORS' SATISFACTION: THE CASE OF THE "ŠARGAN – MOKRA GORA" NATURE PARK
- 1. University of Novi Sad, Faculty of Sciences, 21000 Novi Sad, Serbia
Description
The “Šargan – Mokra Gora” Nature Park is a touristic destination with exquisite nature features. Although tourism industry is developing, it succeeded in preserving authenticity so Nature Park is very attractive to domestic and foreign visitors. The aim of this paper is to investigate visitor satisfaction with the tourist offer of the “Šargan– Mokra Gora” Nature Park. The results showed that visitors are generally satisfied with the elements identify in the destination. Analysis of structure and preferences of the visitors could enables more adequate positioning of “Šargan– Mokra Gora” on the touristic market. At the same time, it is necessary to provide framework for development of quality, contemporary and innovative tourist offer that would enhance competitiveness of Šargan- Mokra Gora, and therefore its tourist offer.
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9. RISTIĆ et al. 2014 Vol. 63, No. 1-2 pp. 71-78.pdf
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References
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