Factors That Affect Finance in Pre-Owned Two-Wheeler Market

This paper focus in identifying the important factors that affects finance in pre-owned two wheeler market. The study shows that there is so much of enquiry for finance in the pre-owned two wheeler segment. This paper also shows the market condition in the used two wheeler segment at Thrissur and Ernakulam districts of Kerala. The customer profiling, customer’s preference in vehicles, market potentiality and so on. For this purpose primary data is collected from the dealers of the used two wheelers from the Thrissur and Ernakulam districts of Kerala. The used two wheeler segment is not organized and hence the data is procured from each dealer from their respective location in the mode of interview. Even though the customers can get a brand new vehicle on finance, most of them do not prefer the new vehicle on finance and look for used vehicle on finance as per the dealers. It’s seen that sales for the dealers with finance availability for customers is more than the dealers who do not have finance facility. But in the market there are only few financers and the present financers charge too much of rates, which hit the sales for the dealers. Most of the financers in this segment have withdrawn from the market as the legal requirements and terms and conditions in providing finance to the customer changed. Thus, the market availability for the financers are high and in through this paper we will identify the factors that affect finance in pre-owned two wheeler market.