Trajectory Based Location Prediction and Enriched Ontological User Profiles for Efficient Website Recommendation

The spread over of huge amount of information in the vast area of internet makes difficult for the users to obtain the search items that are relevant to them. The adoption of web usage mining helps to discover the accurate search results that satisfy their requirements. To fulfill their need, it is necessary to know their preferences of search at various contexts. In general, the user profiles are used to determine the taste of the users. The traditional method of user profiling does not provide a complete detail regarding their search. In addition, the search preference of the individuals varies in accordance with time and location. The user profiles do not update the dynamic location changes of the users. The traditional location based recommendation systems suggest the search results based on their location to compensate the dynamic preferences of the users. The drawbacks of the conventional systems are resolved by the Location and User Profile (LUP) based recommendation system. To attain a higher user satisfaction by providing accurate search results, a trajectory based location prediction and enriched ontological user profiles to recommend the appropriate websites to the users is proposed in this paper. In this article, we suggest a novel method for predicting the location of a user's profile using Semantic Trajectory Pattern (STP), based on both the place and semantic features of user trajectories. Our prediction model 's central concept is based on a novel cluster-based prediction approach that evaluates the location of user search data based on the regular activities of related users in the same cluster, calculated by evaluating the typical behavior of users in semantic trajectories. The combination of location information along with enriched ontological user profiles improves the efficiency of the proposed web recommendation system. The experimental results are evaluated using recall, precision and F-measure metrics.