Working Towards Sustainable Consumption: Design Approaches

This paper presents differing points of view surrounding consumption patterns in relation to sustainable development and how design can support lifestyle changes. The potential for designers to incite change is discussed, along with the following conflicting consumption theories in relation to design: consuming less vs. consuming efficiently, policy vs. consumer choice, status-seeking goods vs. symbolism in identity and trend vs. longevity. Two companies: TOMS Shoes and SIGG are examined within the context of these theories. Understanding conflicting ideas surrounding sustainable consumption may help designers develop a more balanced vision for the future and invoke change through design.