COOPERATION AS CORNERSTONE OF VILLAGE ECONOMY TO EMPOWER SOCIETY DURING COVID-19 PANDEMIC ACCEPTANCE OF TECHNOLOGY INNOVATION (ATI) IN JOMBANG, INDONESIA

According to Undang-Undang (UU) No. 25 of 1992, a cooperative is a business entity composed of individuals or cooperative legal entities. In Indonesia, cooperatives have successfully become an organization occupying a special position in the structure of the national economy. The existence of cooperatives is expected to have various positive effects on the Indonesian economy. The application of technological development in cooperatives can be aimed at the business development of cooperatives to encourage the Indonesian economy. In the rapid technological development, it is very helpful for various economic participants to establish communications quickly and cheaply.Existing technologies can support the revitalization of cooperatives in Indonesia by providing applications. The research method used in this study is non probability sampling on Surabaya and Jombang. The data processing analysis is using simple and multiple regression with SPSS 22.0 software. The results of this study that there are seven hypotheses which are five hypotheses are accepted and two hypotheses are rejected. The accepted hypotheses are perceived value has a positive and significant effect on actual usage with the coefficient regression is 0.556, compatibility has a positive and significant effect on perceived value with the coefficient regression is 0.531, perceived ease of use has a positive and significant effect on perceived value with the coefficient regression is 0.230, compatibility has a positive and significant effect on actual usage with the coefficient regression is 0.219, and perceive usefulness has a positive and significant effect on perceived value with the coefficient regression is 0.196. On the other hand two hypotheses were rejected are perceived ease of use has a positive and significant effect on actual usage with the coefficient regression is 0.124 and perceived usefulness has a positive and significant effect on actual usage with the coefficient regression is 0.041.