Published January 6, 2022 | Version v1

The Competitiveness Analysis of Design Firms for The Qualitative Growth of Korea: Based on the Analysis of Present Conditions of 25 Design Firms Of 6 Countries

  • 1. Seoul National University
  • 2. Korea National University of Arts
  • 3. Yonsei University
  • 4. Gauzen
  • 5. Tokyo Metropolitan University
  • 6. Studio. Miyoung Yeo
  • 7. Delft University of Technology
  • 8. Lunar Design
  • 9. De Montfort University

Description

This study aims to seek implications for the qualitative growth of design firms of Korea through the analysis of Korean firms and their comparison with the present conditions of 25 design firms of 6 countries. On the basis of the existing models of competitiveness measure, this study extracted 9 key indicators from the viewpoint of the circulation regarding investment, competence, and performance, and systematized sub-indicators of the details. Focusing on these indicators, the questionnaire of the survey was elaborated by differentiating between qualitative elements and quantitative ones. In conclusion, this study recommends design firms in Korea to keep in mind 5 implications: distinctive professionalism, initiative skills, management skills, connectivity and internationality in design business.

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