Creating Reciprocal Value Propostions: The Case of the Improvement of the Quality of Life of Dementia Patients and Their Caregivers

This study is concerned with the way designer’s build-up and maintain shared values and uncover the unmet needs in a network of partners in the context of service innovation. It draws attention to the activities related to the probe and learning process of creating value propositions that are not dichotomous, but reciprocal. We study the case of the improvement of the quality of life of dementia patients and their caregivers. In this research we apply the method to create so-called ‘experience flows’ for onset dementia patients and related stakeholders, such as caregivers, relatives etc., to uncover unmet needs and opportunities for innovative solutions with lighting. The contribution of this paper lies in the application of design driven tools to create value for multiple stakeholders. One of the major findings of this paper is that the experience flow method enables designers to involve stakeholders in the analysis and synthesis process of design without being fenced by existing problems and scenario’s.