Teaching Experiment and Research of Visual Story Narration Design

The popularity of story-telling in design has made it indispensable in the training of college design students. Based on the knowledge of emotional design, scenarios, and the psychology of reception, this research aims to help young designers create visual stories through an understanding of the processes involved in story-making with practical experience in applying various tips. We adopted the research method of teaching experiment, consensus assessment techniques, and evaluation of learning satisfaction, eventually proving that students participating in the experiment outperformed the control students in most of criteria associated with communication and emotional response from ads. The results of the teaching experiment using creative design tips on story-making reference cards could help other young designers to present visual storyness in product design and advertisements, as a means to impress audiences with unique and interesting experiences in developing lasting impressions.