THE IMPACT OF POPULAR CULTURE ON FOOD-RELATED BEHAVIOR

Food and beverages are among the most important components of culture and thus, popular culture. It is important to learn about how popular culture affect people’s behavior by all terms. This study aims to determine the impact of popular culture on food and beverage consumption and whether there is a difference in consumption behavior in terms of demographic variables. For this aim, a quantitative approach is adopted in this study. According to the results, it is found out that popular food and beverages are mostly preferred by young and single students with a middle or low income. In parallel with this result, it is observed that the most important aspect in preferring popular foods is their being more saturating. The main reasons of consumption are affordability and features related to the product. Female and/or single participants are more affected by popular culture then male and/or married participants in their food consumption behavior.