Published November 30, 2021
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A Study on Customer Perception Towards Supermarkets in Goa
Creators
- 1. Assistant Professor, Department of Commerce, Aligarh Muslim University, Aligarh (Uttar Pradesh) India.
- 2. Assistant Professor, Institute of Management Studies (IMS) Ghaziabad (Uttar Pradesh) India.
Contributors
- 1. Publisher
Description
People shift their buying from local retail stores to supermarkets, because of many reasons. This trend shift has not only been seen in metro cities but in small towns too. These change in perceptions of the customer insight the researcher and other stakeholder to study the reason behind it. This study tries to understand the demographic profile of the customers in Goa and compare the perception of customers towards supermarket and local retail stores. It has observed that people prefer supermarkets more as compared to the local retail store.
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Additional details
Related works
- Is cited by
- Journal article: 2394-0913 (ISSN)
Subjects
- ISSN
- 2394-0913
- Retrieval Number
- 100.1/ijmh.B1400116321