A Barometer for Sustainable Travel and Tourism to track responsible consumer behaviour. Insights from Canada, Russia, Switzerland, and the USA travel markets

The project developed a Barometer for Sustainable Travel and Tourism (BSTT) markets to understand the role and meaning of sustainability criteria in bookings. The barometer consists of a series of relevant questions to estimate market understanding of sustainable tourism products that can be applied each year and internationally. This report details a draft framework for the BSTT with results from Canada, Russia, Switzerland, and the USA. The proposed barometer enables the monitoring of sustainable tourism markets worldwide or at a specific destination.