Journal article Open Access

The Effect of Perceived Value and Personal Selling on Participants 'Decision on Employment BPJS Bengkulu Branch (Case Study on Wage Non Recipient Category Customers)

Nurhidayati; Zakaria Waha; Dan Marlina Widiyanti

Blue Eyes Intelligence Engineering & Sciences Publication (BEIESP)

The purpose of this study was to determine the effect of perceived value and personal selling on participants' decisions on BPJS Employment in the category of Non Wage Recipients (NRP). The population in this study were all BPJS Employment participants in the Non Wage category during 2018. The sample in this study was 100 respondents. The analysis technique in this study used multiple linear regression analysis. The results of this study indicate that the variables perceived value and personal selling jointly influence the decisions of the BPJS Employment participants. Perceived value has a positive and significant effect on participants' decisions and personal selling has a positive and significant effect on the decisions of BPJS Employment participants. 

Files (310.8 kB)
Name Size
310.8 kB Download
Views 27
Downloads 15
Data volume 4.7 MB
Unique views 18
Unique downloads 15


Cite as