Development of a Digital Based Business Communication Network to Form an Entrepreneurial Ecosystem for Micro Small and Medium Enterprises

Abstract:The purpose of this study is to find answers to the research problem posed, The digital-based business communication network that is currently experienced by Micro Small and Medium Enterprises in Indonesia is not yet optimal, where in addition to mentoring and mentoring, they also need aggregator business partners such as collaboration hubs or entrepreneurial ecosystems from various parties, both from the government, the business world and industry, academia, investor networks and the digital business community. Data were collected using a questionnaire containing questions related to research. Furthermore, in this study a theoretical model was developed by proposing 3 hypotheses to be tested using Structural Equations Modeling (SEM) using AMOS software. The results showed that, (1) digital-based business communication networks greatly affect the level of business sustainability that must be developed and implied as an action in making contact with business colleagues/partners and organizations, and business communication networks are an alternative to using internal and external resources(2) It takes the design of a digital-based entrepreneurial ecosystem hub that is compatible with institutional arrangements in the community. In addition, persistence and continuity are needed in guiding Micro Small and Medium Enterprises.