A Computational Approach of Consumer Decision Making Process Emotional Intelligence and Their Effects on E-Marketing

In a constantly evolving society and in an ever-changing worlda changing international environment where there is plenty of information andproducts, the sale and consumption of goods is an integral part of itdaily routine of the majority of the world's inhabitants. People get itdecisions and make choices on what products they will consume depending on themneeds they want to satisfy. It is therefore important to look at itmotivations and feelings of consumers that lead to receptionspecific decisions concerning the choice of products or productsservices they consume on a daily basis. Also, maximize itcustomer utility, ongoing customer relationships, creation anddevelopment of "smart" technology etc. require emotional intelligence. The purpose of this review is to describe the motivations, emotional and non-emotional, that lead consumers to the product market and to highlight the utility of psychometrics and innovative techniques in measuring consumer behavior. Wanting to find the causes that lead to making these decisions from the consumer side, we have dealt with the concept of Emotional Intelligence and its impact on the consumer choice of buyingusing also several psychometric scales that examine emotional state. In conclusion, Consumer Decision Making Process can be promoted and evaluated by psychometric assessment tools and also via innovative data analyses such as machine learning methods and the findings of the present project maybe can be expanded for further research.