Appendix: Queervertising: a review of Spanish ads for six decades

Today's society claims to be more inclusive, but this premise remains to be subjected to a practical examination. This work analyses how advertising and society interact and evolve in parallel, trying to balance the more traditional representations, in accordance with the Mirror Theory and the mainstreaming that advertising can exert on social changes. In this case, focused on homosexual community, a content analysis of audiovisual advertising in Spain from the 1960s to 2021 is carried out in addition to a review of historical milestones and legislation. The results evidence the transformation of advertising. The main findings show a shift from total invisibilisation in the 1960s to effective and respectful integration today. Therefore, the concept Queervertising is proposed to called this phenomenon that is an inescapable challenge for brands.
The following appendix shows the list of the advertisements analyzed in this research, including the name of the advertised brand, the decade of broadcast and the link to view the spot.