A Study of various factors, which influence in decision making of customer & impact of word of mouth Marketing with respect to restaurants

The changing trend and lifestyle today such as more women entering the workforce, extended Working hour, increasing household income and busier daily schedule had led the consumer to Eating out. This was fulfilling their need to have meal outside by choosing convenience alternative. The emergence of plenty restaurants in the country has leads the entrepreneurs to compete each other to ensure sustainability in their business margin. Therefore, this study was conducted to identify and understand the factors that influence consumer in choosing restaurant in Bangalore. The study also investigates consumer preference and attitude toward halal status that influence consumer need in choosing restaurant.The present study examines the decision making process in respect of restaurant services in Bangalore. The study aims to augment the understanding about preferences of selected cross-sections of consumers regarding restaurants and differences within the selected cross-section. The study utilized a self-administered questionnaire to a convenience sample of 100 respondents. The findings of the study suggest how consumers from selected cross-sections evaluate intrinsic and extrinsic because while evaluating a restaurant. It finally presents the implications for researchers and managers of Bangalore restaurants.