Project deliverable Open Access

D7.2 MARKET ANALYSIS & BUSINESS POTENTIALS

Esther Garrido; Ricard Munnè,; Jorge Montero; Miquel Milà; Juan Mahíllo; Juan Mahíllo; Argyro Mavrogiorgou; Athanasios Kiourtis; Fotis Karayannis; Ilias Maglogiannis; George Manias; Marieke Willems; Elisa Cauhe; Petya Nikolova; Iskra Yovkova; Ana Georgieva; Nadia Soultanova; Giannis Ledakis; Panayiotis Michael; Rafael del Hoyo; Marc Meerkamp

Governments around the world face policy issues that require strategies and solutions using new technologies, access to data, new analytical tools and techniques and social crowdsourcing analysis for the successful implementation and acceptance of public policies and their later assessment. Data is a fundamental resource for carrying out all government activities and governments everywhere, and at all levels, are looking into the opportunities of data-driven innovation.

In this context, the PolicyCLOUD environment will introduce a holistic methodology for policy modelling and management based on data, providing a toolkit that allows both stakeholders and engaged citizens to create policies by exploiting the PolicyCLOUD models and analytical tools on various datasets, contexts and policy models.

The document D7.2: Market Analysis and Business Potentials is the first deliverable of the PolicyCLOUD business- related activities, setting the market context where the project’s results will be exploited and giving an initial insight about these results.

Following the proven Atos’ “Innovation Hub Methodology”, that divides the project time period in two different phases (analysis and strategy), the Consortium has conducted several activities, notable amongst those is the Value Proposition Canvas Workshop. This was an interactive session during First General Assembly, held remotely on the 7th May 2020, focusing on the PolicyCLOUD core offering and stakeholders that could obtain the greatest value of the solution.

Initial versions of deliverables D2.1: State of the art and requirement analysis and D2.2: Conceptual Model and Reference Architecture have given input to this deliverable, especially in the analysis of the technological context and in the identification of the project’s outcomes and their main features. The results of this deliverable D7.2 will in turn come back to the technical Work Packages (WPs) and will influence the architecture design with the aim of solving real problems that users have. Ultimately, this is the goal of the business activities of the project, ensure that the finished technology is usable, engaging end users from the initial phases of the project and facilitating its further use. The feedback expected from the Impact Creation Board in relation to this deliverable will be key to design next activities and to support project’s innovation.

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