The Impact of Islamic Relational Bonding on Visitors' Revisit Intention

The importance of conducting relational bonding concept in building business ties with customers is increasingly interesting to be studied further, especially in the development of halal tourism context. Hence, the purpose of this study is to explore the impact of Islamic Relational Bonding which consists of financial, social and structural bonding on visitors’ revisit intention in halal destination of Sade Village. This research was conducted in halal destination of Sade Village, Pujut, Central Lombok. The method used is quantitative research with purposive sampling technique. Data collection was carried out through observation, literature studies, and distributed questionnaire to the visitors who have visited Sade Village. This study finds that Islamic Relational Bonding which consists of financial, social and structural bonding positively impact visitors’ revisit intention in halal destination of Sade Village. Furthermore, from those three types of Islamic Relational Bonding, it is found that Structural bonding contributes the highest impact on visitors’ revisit intention.