Effect of Logistic Information Integration Capability on Performance of Manufacturing Firms: The Moderating Role of Supply Chain Linkages

Several studies content that firms may improve their performance by integrating their logistic capabilities. But such relationships may be affected by other externalities. Therefore, this study determined the role of supply chain linkages as a moderator on the relationship between logistic information integration capability and firm performance of manufacturing firms. The study adopted explanatory research design of cross-sectional nature. The target population comprised of 750 manufacturing firms registered under Kenya Association of Manufacturers. Sample size of 442 firms was selected using stratified and simple random sampling approaches. The findings of the study demonstrated that logistic information integration capability positively and significantly affects firm performance, subject to moderation effect of supply chain linkages. The implication of the study emphasizes the need for firm managers to understand and find ways to effectively manage the interactions between logistic information integration capability and supply chain linkages in order to improve performance and meet the customer requirements satisfactorily. Therefore, this study provides empirical evidence in manufacturing firms that supply chain moderates the relationship between logistic information integration capability and firm performance.