Koniak Cwalina Forbid allow asymmetry in persuasion Study 1-3 data

Data sheet file for the paper: Forbid/allow asymmetry in persuasion: The forbid frame decreases biased elaboration and increases attitude change

Abstract:

Three experiments were conducted to test how asking about forbidding vs. allowing of the attitude object affects attitude changes, cognitive responses, and the assessment of arguments about GMOs, euthanasia, and barbecuing in public places. Attitudes toward forbidding an object are more susceptible to change than attitudes toward allowing the same object (Experiments 2 and 3). Furthermore, the forbid frame reduces bias in the assessment of the presented arguments (Experiment 1), and may cause a person to be less sensitive to the quality of the presented arguments (Experiment 2). Moreover, the forbid frame leads to generating less biased cognitive responses than the allow frame, and the higher susceptibility to change of attitudes toward forbidding an object than allowing it is based on this decreased bias of the participants’ cognitive responses (Experiment 3). The results indicate the existence of a new effect – forbid vs. allow asymmetry in persuasion.