BFI Inventory Scores

Big Five Inventory (BFI) data collected from fresher Marketing students in the UK over five consecutive years.  Data is as used for calculating group/cohort personality scores - i.e. with all scores for relevant items reversed in accordance with John, O. P., Donahue, E. M., & Kentle, R. L. (1991). The big five inventory: versions 4a and 54. University of California, Berkeley, Institute of Personality and Social Research.