INCREASING REGIONAL COMPETITIVENESS THROUGH SUPERIOR AGROINDUSTRY PRODUCTS

Efforts to improve regional competitiveness are important and one of them is by determining the superior products which are in line with regional potential. The purpose of this study is to determine the criteria for superior products, followed by determining the priority of superior products in fish processing agro-industries in Banten Province. From the results of calculations using the Eckenrode method obtained criteria for superior products namely regional uniqueness / characteristic criteria (0.121), followed by raw material criteria (0.102), market absorption (0.099), collaboration network (0.097), technology (0.096), human resources (0.085), economic contributions (0.079), environmentally friendly (0.076), socio-cultural contributions (0.070), quality assurance and food safety (0.061), risk (0.058), and working capital (0.056). Furthermore, the TOPSIS method obtained the priority of superior processed fish products from Banten Province, namely milkfish satay.