Publishing and printing business in context development of modern education

The subject of research is theoretical and methodological foundations of the process of development
of publishing and printing business in the context of the development of modern Ukrainian education.
The purpose of the study is to study publishing and printing business in the context of the
development of modern Ukrainian education.
Research methods. During the writing of the article, a set of scientific methods and approaches,
including systemic, structural, comparative, factorial, was used, which made it possible to realize the
conceptual unity of the research.
Results of work. Conclusions have been made, namely that an extremely important step in the
publishing industry is to ensure the replenishment of working capital and to find investors (sponsors)
from other areas of business and through their investment in the Ukrainian book. The peculiarities of
realization of the Ukrainian publishing and printing business of Ukraine and the search for methods of
improvement are determined.
It has been proved that irrespective of eco– nomic negapazdy, y cyclopiltsvi icnye steadily high
demand of na dobpotny ykpaainckiy books: To satisfy this demand is not given so much through the
high prices of the book, as much because of its geo– generous disadvantage. Nahalnu investigated
potpebu y ctvopenni, under ehidoyu depzhavnyx bodies potyzhnoyi dyctpybytopckoyi mepezhi, yaka
be davala mozhlyvict «ppocynyty» byd–yake ykpayincke vydannya – from ctolychnoho or oblacnoho
vydavnytstva – y velyki and mali naceleni pynkty kpayiny.
Area of application of results. Education, printing, printing, management, printing company
management, strategic management.
Conclusions. Thus, the main condition for improving the activity of the publishing sphere in Ukraine
is the introduction of systematic foundations in the publishing and printing sphere for the formation of
the national information space of modern Ukraine.