A MARKETING APPROACH OF MOROCCAN POLITICIANS' USES ON SOCIAL NETWORKS SITES

The attendance of Moroccan politicians on the Social Networks Sites (SNS) is an undeniable reality. However, the questions of how Moroccan politicians use these new communication and mobilization devices, and to what extent they take advantage of the huge potentialities they offer, remain unanswered. The content analysis of a 160 posts made by a sample of 16 active Moroccan politicians on Facebook shows that they don’t use all the proposed features. Results indicate nevertheless slight differences in use between incumbents and challengers.