Competitive Intelligence: A review of the literature
Authors/Creators
- 1. Faculté des Sciences Juridiques Economiques et Sociales Ain Sebaa Université Hassan II - Casablanca
Description
In an unstable environment, where understanding and analyzing developing threats and opportunities do not become an option anymore, companies are realizing that there should be major changes in how they make their decisions. The increasing competition has been a major impetus for practitioners to implement competitive intelligence functions within their organization in order to make better decisions.
Purpose: The aim of this article is to analyze the existing literature on competitive intelligence, its evolution and related concepts with a focus on competitive intelligence processing and decision-making.
Approach/ Findings: The approach used for this article was a literature review analysis of available online articles. We sought to synthesize the literature and provide a better understanding of the current state of CI research. Search engines and academic databases were used to provide relevant literature, using “Competitive intelligence, Market intelligence, Business intelligence”; which then led to other relevant sources by reviewing the references. The result of the study shows that most scholars define CI as a process that helps companies catch opportunities and developments, as well as support their decision-making
Revue Internationale des Sciences de Gestion