Decision to Purchase a House in Sikka Regency

Some factors considered by consumers to purchase a house are price (X1), income level (X2), location (X3), facilities (X4), and building design (X5). The purpose of this study is to analyze the factors that influence the consumer's decision to buy a house in Sikka Regency. The population taken were all consumers in Housing in Sikka Regency, while for determining the sample it was done by using Slovin formula and obtained 72 respondents. Before the analysis was carried out it was necessary to test the instrument's feasibility. From the results of this test all variables was declared valid because the value of r_count  > r_table  and reliable because the value of Alpha Cronbach > 0.6. This study uses multiple linear regression analysis. Based on the results of research all the factors or variables together have a positive effect on home purchase decisions (Y), because it is shown by the results of the Fisher test (F_count Test) = 10,055 > F_table = 2.51. From the results of existing research the consumer's decision to buy a house is influenced by the five variables above.