The Influence of Social Media Marketing to Visit Intention through Brand Equity in Jatim Park 3

The purpose of this study to examine the influence of social media marketing to visit intention through brand equity in Jatim Park 3, Batu City. The design of this study design causality with quantitative approach. Sample of 200 members Jatim Park 3 FansPage on Facebook using an analysis tool Path. Data collection instrument Likert scale questionnaire. Results of the analysis showed that social media marketing is positive and significant effect on the interest been through brand equity.