Customer Service (Using Bot's) and Consumer Relations- A Tool for Sustainable Business Development

The purpose of the paper is to demonstrate customer service and consumer relations is a key for sustainable business development. This study explores how organization approach customer service and consumer relation towards its success. The study also provides further insight into the mediating effect by considering and assessing various service tools identification for its success. The rationale behind this study is to address major gaps in the customer service in India, where the major focus has been on the side of production and sales.