Applicability of the Cockroach Theory - a Case study of the healthcare industry in India

Healthcare is a major area of concern especially in developing nations in the base of 
the  pyramid  segments.  In  a  country  such  as  India, which  is  blessed  as  of  this  date with  a 
demographic dividend needs to address healthcare as an area of priority. Healthy people are 
able  to work harder and  smarter hence  they will be  in a position  to not only create better 
living  standards  for  themselves  thereby  uplift  their  and  the  nation"s  economic  status  and 
contributing  to  societal  growth  and  development.