HOW CAN ECONOMICALLY SUCCESSFUL TRAINING BE CONDUCTED IN A SHORTAGE OCCUPATION? –A SINGLE STUDY FROM THE HEALTHCARE SECTOR ON THE ECONOMIC VIABILITY OF A BLENDED LEARNING TRAINING COURSE

Discussion about the shortage of skilled workers is especially prevalent in the healthcare sector. The economic viability of training provision is considered, based on the example of an in-service course for medical-technical radiology assistants (MTRA). The discussion on viable business models related to information technology is lacking proven approaches in many respects. In the following article a procedural model for the design and evaluation of e-learning business models is applied to evaluating the economic viability of a case study. The subject of the case study is a technology-based education service provider which offers blended learning training. The discussion of the results focuses on the entrepreneurial attractiveness of such business models and recommendations are made for further studies.