Published April 18, 2019 | Version v1
Journal article Open

A STUDY OF SOCIAL MEDIA ACCEPTANCE AND USE AMONG UNIVERSITY STUDENTS USING UTAUT MODEL

Authors/Creators

  • 1. University of Ilorin, Ilorin, Kwara State.
  • 2. Landmark University Omu-Aran, Kwara State
  • 3. McPherson University, Ibadan
  • 4. Landmark University, Omu Aran, Kwara State

Description

This paper used the Unified Theory of Acceptance and Use of Technology (UTAUT) to validate the use in a new environment that is not work-related. The model is used to examine acceptance and willingness of University students’ use of social media for learning purposes.

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