A STUDY ON CONSUMER PREFERENCE TOWARDS SWEETS AND SAVOURIES

This research paper aim is to study about the consumer preference for savoury and snack in Raja street nellailala sweets particularly. Delicious sweets and savouries are those foods eaten between the brunch and dinners. These foods which are lovely to taste, something one can really relish the flavour. It is simply called as crunchy junk food.  As of late local and global organizations are engaged with the generation of flavourful particle foods from the government support. The critical characteristics considered while acquiring flavourful tasty foods were product quality, brand popularity, product range, and limited promotional strategy. Various analysis demonstrates that family size and monthly family unit salary have huge impact on consumption of tasty bite of sweets and savouries. The most essential explanation behind utilization of flavourful sweets and savouries because of its delicacy. Attractive imaginative ads were the most critical components affecting the exquisite fragment food utilization. The buyers of exquisite nibble foods connected high level of significance to taste henceforth, organizations will concentrate on local taste. The conclusion is that the level is satisfaction is high with sweets and savouries and if the company tries to reduce the errors in the product then the sales, volume and profit can be increased in future period of time.