Buying behaviour of consumers towards Green Products

This paper deals with studying the behaviour and purchase preference of consumers towards green products. People are aware about the benefits of using green products but still the usage is low as compared to non-green products which are harmful for both the user and the environment. The consumer buying behaviour for green products arises by the need and preference of the customer. Apart from this the value and attributes of the green products is an important factor for determining the usage percentage of the green products. Moreover the major player in determining the buying behaviour of the consumers depends upon the customer discretion over the use of green products. This paper majorly deals with the study of the buying behaviour of the consumers for the eco-friendly products. First of all research have identified the parameters of consumer buying behaviour. After that the impact of demographic characteristics is determine on the parameters of consumer buying behaviour. Analysis of variance (ANOVA) is used to determine the impact of gender, age and annual income on the perception, attitude and consumer satisfaction of the consumers.