Do Age & Gender Influence Online Shopping? An empirical Study of Delhi-NCR Region
Authors/Creators
- 1. Assistant Professor, General Management, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh (India)
- 2. Director, Dr. Ambedkar Institute of Management Studies, Banglore, Karnataka (India)
- 3. Assistant Professor, Economics, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh (India)
Description
Online Shopping also known as e-commerce, which started with various hopes as well as apprehensions around the beginning of the new millennium, is doing well today; and it is hoped that soon it will capture the maximum share of the retail as well as the wholesale market. With nano-second changing technology and dominating and indispensable influence of internet and modern communication mediums, the shopping trend among society has gradually changed in the last decade and is expected to bring a paradigm shift in selling and shopping style. The fast life, less time, nuclear families where both husband and wife are working, availability of everything at the doorstep through e-commerce and the like have brought tremendous transformation in shopping trend all over the world. The trend has also gained momentum in India. This study, through survey data collected from 1200 consumers of different ages and gender from Deli-NCR region, explores whether demographic factors - age and gender of consumers influence online shopping. The ANOVA results show that age and the online consumers’ shopping experience are significant factors, but online shopping experience is not a significant factor for Gender.