A DESCRIPTIVE STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO "HUL LTD"
Authors/Creators
- 1. Assistant Professor, Srinivas Institute of Management Studies, Pandeshwar, Mangalore, Karnataka
Description
Customer satisfaction is the important thing in the marketing concept. The companies cannot sustain forever in the market without satisfying customers. Consumers minds changes very rapidly so it is very important to keep them loyal. Whatever the customer wants to get from a product that should be always provided by the companies and keep customers satisfied, if this thing does not happen then consumer will stop buying. Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpasses customer’s expectations. This paper titled “A Descriptive Study on Customer Satisfaction With Special Reference to HUL Ltd” aims to understand about the Customer satisfaction of indulekha products in today’s dynamic business environment. Indulekha is the one of the leading brand of cosmetics products. According to this study, the most of the customers are focused mainly on the quality of the product other than cost consideration and also they are expecting more advanced products from indulekha as a brand. Now day’s customers are much afraid of skin, hair, and their beauty, and also they fear skin color and hair loss. These factors play an important role in sales of cosmetics products in India. So the company has to ensure the customers satisfaction for survival in the market. In the business arena more and more organizations are able to realize the importance of having good relations with their clients. Customers are most valuable to any brands success. Good relationship with the customer is an important aspect when it comes brand development. There is a probability that satisfied customer will continue to purchase from the same company and become brand loyal. There might be a situation when customer becomes very negative and terminates to the use of a product due several problems in it. This will slowly tamper the brand value and companies’ performance will be severely affected. This study indicates that Customer satisfaction is vital for any brand to become market leader in today’s competitive world.
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Additional details
References
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