Employer Branding: Practical guidelines for a rock-solid employer brand

Practical guidelines for a rock-solid employer brand. A complete book on employer branding and recruitment marketing for marketing and HR professionals. Eight chapters cover: the basics of employer branding, strategy development through EVP and employer brand personas, implementation in internal and external communication, creative recruitment campaigns, measurement and ROI, future developments (including AI and sustainability), case studies (IKEA, Spotify, Rituals, Lidl, Patagonia, New York Pizza, KPMG, Viisi, Kruidvat), and concrete next steps for the reader.

This is the complete English edition, also available online per chapter at erikmeijerink.nl/en/employer-branding and as a Kindle e-book on Amazon (ASIN B0DTMM3PR4).

English translation of the Dutch original "Employer Branding: Praktische handvatten voor een ijzersterk werkgeversmerk" (DOI: 10.5281/zenodo.19655280).