Виникнення нових мотивованих конотативних значень дієслів

The connotative meanings of verbs in the language of media are presented in the article. Relevance of the work is firstly caused by the necessity of researching the new connotative meanings of verbs and secondly by the active usage of emotional and evaluative verbs in the language of the modern media.

The purpose of the article is to analyze the emergence and operation of the new motivated connotative meanings of verbs. The problem of the connotative meanings of verbs may become a part of a comprehensive study on the issues of translation, normalization and standardization of vocabulary.

It is necessary for achieving this goal to solve the following tasks: to pick out verbs with new connotative meanings; to determine the types of metaphorical transferences based on which the connotative meanings appear; to find out the peculiarities of verbs with motivated connotative meanings in the language of the modern periodicals.

It is established that metaphorization is the most productive way of intermediate nomination. Metaphorical transference takes place on the basis of similarity and sometimes on the basis of difference between the two concepts that becomes an internal form of the new meaning. Metaphorical transferences man – man, man – animal, creature – non-creature are used, also transferences may be based on the negative attitude to the both objects.