Mode Shift Analysis from Private Car to Public Transport in Reducing Car Use and Improving Traffic Performance for Sustainable Transportation

This study analyzes mode choice behavior on Daan Mogot Road, West Jakarta, to address traffic congestion caused by high private car usage. A stated preference survey was conducted with 384 randomly selected respondents to identify factors influencing a shift from private cars to public transport, specifically Transjakarta Bus Corridor 3. Using a binomial logit regression model, the study found that travel time and congestion cost significantly affect mode choice, with 62% of respondents indicating a mode shift. The model demonstrates a good fit with a coefficient of determination of 0.603, which means that 60.3% of the variation in the dependent variable can be explained by the independent variables in the model.