Conceptual methodological approaches to evaluation of competitiveness level of the enterprise

The conceptual methodical approaches to the estimation of the level of competitiveness of the
enterprise are investigated in the article. There is determine the main problems of the competitiveness
of the company, which are faced by domestic producers, are revealed. It is substantiated that for
reliable assessment of the level of competitiveness the enterprise must constantly carry out an
analysis of all spheres of its activity. The main principles for determining the competitiveness of an
enterprise are described, on the basis of which this indicator is calculated and analyzed. It is
substantiated that the method of determining the competitiveness depends on the activity of the
enterprise and manufactured products. It is determined that this indicator is significantly influenced by
the competitiveness of products or a separate assortment group. The main methods of determining
the competitiveness of the enterprise are described. The main advantages and disadvantages of
each method are determined. It is determined that the most accurate method of determining the
competitiveness of an enterprise is the effective competition method, and graphical methods are used
to present the results of analysis and evaluation of the competitiveness of the enterprise. Thus, it is
possible to determine which method of determination of competitiveness should be applied to the
chosen enterprise. A consolidated comparative table of methods for determining the competitiveness
of the enterprise is developed. Most of the methods used to assess the competitiveness of an
enterprise are an element of subjectivity, since they are based on peer review.