CCE APPROACH THROUGH ABCD ANALYSIS OF ‘THEORY A’ ON ORGANIZATIONAL PERFORMANCE

Theory A on organizational performance challenges the existing propositions on human behaviour and motivation. It is founded in the context of changed employee mindset of the modern day employee which has undergone enormous change due to changes in technology and means of production, production relations, customer and societal perception and one’s own expectations. The quest for creativity propels the employee to contribute to the organization drawing positive energy from his innate potential and tuned to best performance models around him through self-exploration. This is a management strategy which believes in delivering targets as responsibility, feeling of creativity, and contribution for motivation, identifying with the organization as commitment and accountability as a hallmark of efficiency. ABCD analysing technique refers to examining a system, model, or concept through focussing on its advantages, benefits, constraints, disadvantages by narrowing to determinant factors, key factors, and critical constituent elements. Determinant factors form the overall frame of reference while key factors represent the dimensions on which its advantages, benefits, constraints and disadvantages are reflected. Critical Constituent Elements (CCE) are elements which are critical to the success of the advantages, benefits, constraints, and disadvantages. This paper attempts a factor and elemental analysis of Theory A using CCE approach through ABCD analysing framework.