Applying SWOC Analysis to an Institution of Higher Education

SWOC Analysis is the most renowned tool for audit and analysis of the overall strategic position
of the business and its environment. Its key purpose is to identify the strategies that will create a
firm specific business model that will best align an organization’s resources and capabilities to
the requirements of the environment in which the firm operates. SWOC is the foundation for
evaluating the internal potential and limitations and the probable/likely opportunities and threats
from the external environment. It views all positive and negative factors inside and outside the
firm that affect the success. A consistent study of the environment in which the firm operates
helps in forecasting/predicting the changing trends and also helps in including them in the
decision-making process of the organization. In this paper, we have reviewed the SWOC
analysing technique and applied it to higher education system. We have applied it to a higher
education institution - Srinivas Institute of Management Studies, (SIMS).