The Joy of Live-Streaming Shopping that Customers Regret

Widjaja, Annastasya; Benjaminsz, Caroline Almadyta; Susanto, Desri Febriyana; Hendriana, Evelyn

doi:10.5281/zenodo.14903224

Published February 21, 2025 | Version v1

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The Joy of Live-Streaming Shopping that Customers Regret

1. Binus University

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Hendriana, Evelyn¹

1. Binus University

This study used purposive sampling involving Indonesian customers who impulsively bought fashion products via live-streaming shopping in the last three months. An online survey gathered 258 valid responses analyzed using PLS-SEM.

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Collected: 2024-02-15

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Zenodo

License: Creative Commons Attribution 4.0 International

The Creative Commons Attribution license allows re-distribution and re-use of a licensed work on the condition that the creator is appropriately credited. Read more

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Created: February 21, 2025
Modified: February 21, 2025

The Joy of Live-Streaming Shopping that Customers Regret

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Researcher (3):

Supervisor:

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