Published January 30, 2025
| Version v1
Dataset
Restricted
Dataset of the paper "Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media"
Authors/Creators
-
1.
University of Valencia
- 2. The Hong Kong Polytechnic University
Description
This dataset was used in the paper:
Cruz-Ros, S., Miquel-Romero, M. J., & Yee, R. W. (2024). Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media. Journal of Consumer Behaviour. Vol. 23 (4), 1820-1831. https://doi.org/10.1002/cb.2305.
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Additional details
Dates
- Available
-
2025-01-30