MODERN LABOR MARKET AND ITS OPERATIONAL CHALLENGES IN THE CONTEXT OF THE DIGITAL ECONOMY

The rapid development of the digital economy has significantly impacted the modern labor market, leading to structural transformations, new employment trends, and emerging challenges. Automation, artificial intelligence, and the gig economy are reshaping job opportunities, creating a demand for new skills while also increasing concerns about job displacement, digital inequality, and labor rights. This article analyzes the key features of the modern labor market under digitalization, focusing on its advantages, problems, and international experiences. Furthermore, policy recommendations and strategic solutions are provided to ensure a sustainable and inclusive labor market in the digital era.