The Buying Behavior Influence of Consumers in Hosur Municipality

Powerful brands create meaningful images in the minds of consumers with brand images serving as a means of differentiation from the competition and thus positively influencing customer’s purchasing behavior. Branding plays a vital role to boost up any business performance, is a disguised tool which can confidently change people’s buying behaviors. In the current marketing scenario, the Study of Consumer Behavior has become important. Without consumers, no business organization can run. All the activities of the business concerns end with consumers and consumer fulfillment. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Consumer buying behavior has become an essential part of strategic market planning. The objectives of the study focus on examine power of branding on consumer buying behavior, to find out if consumer buying behavior is influenced by factors such as premium price of branded goods, perceived quality of branded goods, social status and brand name associated with the consumption of brand in Hosur municipality and the study will base on mobile electronics.