Recent Trends in Online Marketing: Issues and Challenges

Internet marketing involves the usage of the internet to market the sale & purchasing of goods or services. The paper highlights the major issues, challenges and other aspects of web marketing. It shows how the transition in the strategy of marketers from conventional & traditional channels is being surpassed by the click maintenance through web-based applications and programs. The introduction of social networking sites and consumer-generated content to the Web has dramatically altered that landscape. Web marketing is thus a new age marketing that provides the sellers with never seen before kind of opportunities. It also highlights means
for customers, champions and critics to disseminate information about their experiences and opinions and how they are accessible to anyone with an Internet connection and a browser-enabled PC. Advancement in this sector has enlarged the existing business firms to target the customer and reach to them with solutions in any part of the world. In this paper, the growing concern of web marketing has been described through recent trends along with issues and challenges faced at present. In the later part, a conclusion of the summary of web marketing shows the actual result of findings.