The Influence of Personified Communication Content on Consumer: Brand Engagement: Insights from Social Media Users in Tanzania

Millambo, Revocatus; Charles, Goodluck; Karani, Michael

doi:10.5281/zenodo.14613754

Published January 8, 2025 | Version v1

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The Influence of Personified Communication Content on Consumer: Brand Engagement: Insights from Social Media Users in Tanzania

Millambo, Revocatus (Researcher)¹
Charles, Goodluck (Researcher)¹
Karani, Michael (Researcher)¹

1. University of Dar es Salaam

These are data collected in online interviews for the research "The Influence of Personified Communication Content on Consumer: Brand Engagement: Insights from Social Media Users in Tanzania"

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License: Creative Commons Attribution 4.0 International

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Created: January 8, 2025
Modified: January 8, 2025

The Influence of Personified Communication Content on Consumer: Brand Engagement: Insights from Social Media Users in Tanzania

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