Published December 13, 2024 | Version v1
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ANALISIS PENERAPAN MODEL UTAUT2 TERHADAP BEHAVIORAL INTENTION DAN USE BEHAVIOR PADA ACCURATE ONLINE DI DKI JAKARTA

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Description

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi Behavioral Intention  dan Use Behavior terhadap Accurate Online di DKI Jakarta menggunakan model UTAUT2 yang dimodifikasi. Penelitian ini menggunakan metode kuantitatif dengan survei kepada 200 responden pengguna Accurate Online, di mana data yang terkumpul dianalisis menggunakan regresi statistik untuk menguji hubungan antara variabel. Hasil menunjukkan bahwa Performance Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, dan Habit berpengaruh signifikan terhadap BI, sementara Facilitating Conditions dan Habit secara langsung memengaruhi UB, dengan BI sebagai mediator penting. Kebaruan penelitian ini terletak pada penerapan model UTAUT2 dalam konteks Accurate Online sebagai software akuntansi berbasis cloud di Indonesia, memberikan wawasan bagi pengembang untuk merancang strategi peningkatan adopsi teknologi secara lebih efektif.

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Dates

Available
2024-12-13

References

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